Coveteur and Wella Professionals have debuted the launch of The Wella Generator, a gamified digital sweepstakes hosted on the Ethereum blockchain. They will host a 14-day immersive blockchain experience accessible to both web3 and non-web3 users.
Launching on May 31, 2023, unlimited Wella ERC-1155 non-fungible tokens (NFTs) will be minted on the Ethereum blockchain over 14 days.
The Wella Avatar, embedded within the generator, epitomizes the Wella Professionals user: empowered, expressive and fashionable.
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