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TomTom Partners with Microsoft to Develop Conversational AI Assistant for Vehicles

Digital mapping specialist TomTom partnered with multinational technology corporation Microsoft to develop an artificial intelligence (AI)-powered conversational assistant for vehicles. The assistant will enable users to engage in natural conversations with their vehicles, facilitating voice interaction for infotainment, location searches and vehicle command systems.


Leveraging Microsoft Azure OpenAI service, the voice assistant can be integrated into various automotive infotainment systems and is a key component of TomTom’s Digital Cockpit a modular in-vehicle infotainment platform. 

TomTom positioning itself against competitors like Google Maps and HERE, is investing in generative AI, evident in the launch of an LLM plug-in for ChatGPT in July, that allows the chatbot’s users to plan trips and explore new places using its maps.



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