Apple’s biggest rival Samsung Electronics launched its first AI-powered lineup of Galaxy smartphones marking the commencement of a competitive race to harness generative AI for revitalizing the smartphone market. Samsung stated that Galaxy AI, integrated into each model within the S24 series will usher a new era of mobile AI.
“We will reshape the technology landscape, we will open a new chapter without barriers to unleash your potential,” said TM Roh, president and head of the mobile experience business at Samsung Electronics.
Samsung unveiled its latest devices at its annual product launch in San Jose, California spotlighting innovative generative AI integrations. These include intelligent translation and interpretation services and in-app image searches. This emphasis on AI signals a departure from the tech giant’s traditional hardware-centric strategy in the development and promotion of its smartphones.
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