The report was derived from responses of over 1,500 Gen Z individuals actively engaged on immersive platforms like Roblox, supplemented by behavioral data from the platform and delves into the psychology behind crafting digital avatars. It explores the consequential impact on individuals’ physical style, self-expression, purchasing decisions and psychological well-being.
With over 70 million daily users, Roblox asserts it witnessed a remarkable 38% year-over-year growth in avatar updates during the first three quarters of 2023. Users made 165 million avatar updates, reflecting the dynamic nature of the platform.
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