American luxury fashion brand Ralph Lauren has announced the opening of a new web3-centric store in Miami. The new location will feature interactive digital screens that unlock the breadth of Ralph Lauren products. Clients will be able to discover all the items available in North America, integrate their wish lists, and book interactive styling appointments.
The store’s opening will take place in late April. Notably, the inauguration event will last three days and include an immersive experience at a water-front private estate in North Miami. Ralph Lauren has also partnered with BitPay – the crypto payment service that will enable the store to accept cryptocurrency payments. Customers will have the possibility of paying in BTC, ETH, and MATIC.
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