Pimento is a new French startup that is using generative AI in an interesting way as the company focuses on the first step of creative processes — ideation, brainstorming and moodboarding.
The best way to describe Pimento is by talking about people who could use a tool like this. Creative teams working on a brand redesign, an ad campaign, an upcoming video game, an animation movie will open Pimento on the first day of their new projects. It’s the tool that you use to start the research process.
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