Ogilvy has started a brand avatar service called Reality, a digital experience studio for researching and formulating new NFT, VR and AR applications.
The studio will prioritize three principal areas of the emerging technologies concept. The first focus area is AR, including “synthetic experiences” such as virtual humans and brand avatars, followed by “decentralized experiences” the likes of NFT design and lastly, the studio will focus on the vaguer web3 applications.
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