With traditional TV ratings, showrunners merely have access to how many viewers any given show’s episode attracted upon airing. That means no data on how much viewers actually liked each episode.
To commemorate the launch of the third season of Love, Death + Robots, Netflix released an NFT collection on OpenSea. The collection featured corresponding NFTs depicting scenes from the season’s nine episodes. And now, Netflix can use NFT technology to gauge audience sentiment on each episode of Love, Death + Robots‘ third season by looking at the sales numbers.
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