In August 2022, NFT marketplace Serenade and Warner records U.K. partnered to launch a new, Web3-friendly music format using NFT technology: Digital Pressing.
Each Digital Pressing includes the audio and album artwork, a limited press run in set edition sizes, chart-eligible bonus material, on-chain royalties and a collector’s module.
On August 26, English rock band Muse made history by becoming the first artist to offer an album under this new format with the release of Will of the People. It sold out in just 25 minutes.
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