AI-powered content personalization platform Movable Ink, today announced the launch of Universal Data Activation capabilities — a feature that provides marketers the means to access and activate data from any source. The company asserts that the new feature will enable the creation of highly personalized experiences across email and mobile channels.
“Today’s marketers can piece together a best-in-class tech stack to address the unique needs of their organization, but connecting the different technologies and accessing the data continues to be a struggle,” Vivek Sharma, CEO & co-founder of Movable Ink, told Metaverse Post. “With Movable Ink’s Universal Data Activation capabilities, marketers can now unlock the full potential of their entire tech stack, access and activate any data point from any source to generate hyper-personalized experiences across email and mobile channels.”
Sharma asserts in addition to accessibility and activation, the expanded capabilities can also improve marketers’ production workflow efficiency.
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