In a first-of-its-kind move, luxury brand Louis Vuitton is stepping into the world of non-fungible tokens (NFTs) with the launch of its “Treasure Trunks.”
Priced at $41,000 each, these NFTs will serve as exclusive entry passes to future products, experiences, and a unique community of owners. The launch of these exclusive digital assets marks the brand’s growing interest in the NFT space.
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