Unleashing the digital revolution, industry leaders are racing to forge lasting impressions, reshaping the interaction landscape between ardent fans and renowned brands. Among these pioneers, the renowned Parisian fashion powerhouse, Lacoste, elevates its digital innovation game, giving its emblematic digital crocodiles a vibrant new life in an enthralling gaming experience known as ‘The Mission’. As Lacoste embarks on this captivating journey, its digital revolution is set to take the world by storm.
The first season of The Mission, which will run from June 29 to Dec.2023, involves several chapters that will contain specific missions. By completing missions, users will receive points and rank higher in the leaderboards, increasing the rarity of their UNDW3 cards in the process.
Better rarity brings better rewards, utility and asset value for players. Top performers will receive digital vouchers, while the highest-ranking player at the conclusion of the first season will get an all-expenses-paid Lacoste VIP experience in Paris.
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