Photo and video sharing social network Instagram launched a new background editing tool for its US users, that leverages generative AI technology. The tool enables users to modify the backgrounds of their images within Stories by using text prompts.
Upon selecting the background editor icon on an image, users will be presented with pre-made prompts, such as “On a red carpet,” “Being chased by dinosaurs,” and “Surrounded by puppies”. Alternatively, users have the option to create their own prompts to customize the background.
After a user shares a Story with the freshly generated background, other viewers will encounter a “Try it” sticker on it accompanied by the prompt. This will allow them to explore the image generation tool and craft their own customized images.
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