German fashion house Hugo Boss continues stepping into the web3 scene. The brand has released phygital items containing near-field communication chips.
For this initiative, the company has created baseball caps and hoodies. The NFC chips, incorporated in the physical items, function as tags that can be scanned. The chips enable baseball cap and hoodie owners to access digital versions of the physical accessories.
The virtual garment can then be used in Ready Player Me, which enables cross-platform avatar usage.
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