Metaverse Fashion Week 2023 goes on and German luxury fashion brand Hugo Boss is the latest to enter the metaverse with an immersive experience.
The brand’s new virtual location is an “extension” of the physical Spring/Summer 2023 Fashion Show in Miami, which took place on March 15.
Located on the metaverse platform Spatial, the virtual showroom allows individuals to explore Hugo Boss in a new way. The digital location is inspired by the brand’s Miami fashion show, where models seemed to be walking on water. Like in real life, the virtual venue features aquatic elements mixed with architecture. Notably, the visuals of the runway were created with the use of artificial intelligence.
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