H&M created an immersive experience for Roblox where fans can discover their digital fashion identities. “Obviously, we see this with the younger generation, but it’s across all ages as well,” said Linda Li, Head of Customer Activation and Marketing, H&M Americas.
“When we think about our target customer, it’s someone who is digitally savvy and someone who wants to build their own identity with fashion, whether it’s in real life or through the metaverse,” Li added.
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