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Gucci is Rewarding NFT Holders With Physical Pieces

Gucci is planning to reward some of its NFT holders with physical products — a wallet or bag, according to online commentators — that can’t be purchased by any other customers. It’s the latest way luxury brands are evolving their NFT strategies and rewarding those who bought in.


The pieces will only be available to people who own a Gucci Vault Material NFT, given a year ago to holders of the Gucci Grail NFTs, which are the PFPs dressed in digital Gucci through a partnership with narrative NFT project 10KTF in March 2022.


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