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Google’s New Generative AI Lets You Preview Clothes on Different Models

Google is launching a new shopping feature that shows clothes on a lineup of real-life fashion models.


A part of a wide range of updates to Google Shopping rolling out in the coming weeks, Google’s virtual try-on tool for apparel takes an image of clothing and attempts to predict how it would drape, fold, cling, stretch and form wrinkles and shadows on a set of real models in different poses.


Virtual try-on is powered by a new diffusion-based model Google developed internally.


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