Google Cloud, in partnership with Google DeepMind and Google Research, launched SynthID. Currently in beta, the tool aims to identify AI-generated fake images.
SynthID embeds an imperceptible digital watermark within image pixels, facilitating accurate identification while maintaining invisibility to the human eye. Initially, a limited subset of Vertex AI customers using Imagen, a text-to-image model that generates lifelike visuals from input text, had access to this technology.
As generative AI advances and synthetic imagery blurs the distinction between AI-created and genuine content, identifying such media becomes significant. According to Google, SynthID ensures responsible usage of AI-generated content and fights the spread of misinformation that might stem from altered images.
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