BuzzFeed quietly started publishing fully AI-generated articles that are produced by non-editorial staff — and they sound a lot like the content mill model that Peretti had promised to avoid.
The 40 or so articles, all of which appear to be SEO-driven travel guides, are comically bland and similar to one another.
Back when he was announcing the use of AI at BuzzFeed, Peretti told CNN it would be "more personalized, more creative, more dynamic — where really talented people who work at our company are able to use AI together and entertain and personalize more than you could ever do without AI."
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