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BMW Creates Blockchain Loyalty ProgramBMW creates blockchain loyalty program.

BMW plans to integrate blockchain technology into its daily operations and create a blockchain loyalty program for its customers in Thailand.


The integration of blockchain technology into BMW workflows will be carried out in two phases. First, decentralized technology will be integrated into BMW's daily operations with the aim of automating time-consuming manual processes and streamlining the company's auto financing services.


The second phase of the project will see Coinweb develop a customized Web3 application for BMW's customer loyalty program.


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