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Adobe Announces Commercial Rollout of Generative AI Capabilities Across Apps

Adobe today officially launched Firefly AI, transitioning it from beta to commercial availability on its Creative Cloud, Adobe Express and Experience Cloud platforms. Initially introduced in March of this year, Firefly is capable of generating images, graphics, video content, and textual effects based on concise descriptive prompts.


As part of this release, the company unveiled the Firefly web portal for AI experimentation, integrated Firefly capabilities into Photoshop and Illustrator and augmented has Express with AI features. The web application mirrors OpenAI’s DALL-E 2 web app, enabling users to create art from text prompts on the web.



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