Completed high school education at Robert College and earned a Bachelor's degree in Industrial Engineering from Sabancı University.

 

Yurdakul began his career at the Novartis headquarters in Switzerland before obtaining his Master's degree in Engineering from the University of Warwick. 

 

After returning to Turkey in 2010, Yurdakul joined Unilever as an engineer, and later worked as a brand manager for various fast-moving consumer goods brands. After completing a successful 5-year tenure at Unilever, Yurdakul decided to pursue his passion for the creative industry and became a founding partner of Standby Advertising Agency. The agency provides advertising and digital marketing services to over 50 domestic and global brands. In 2022, Standby was ranked as the fourth agency in the world and second in Europe for "creative impact" by the Mobile Marketing Association (MMA), a prestigious recognition for the Turkish advertising sector.

Yurdakul envisions ME as a leader in producing creative, economic, and ecological projects for Web 3.0, artificial intelligence, and future technologies. “Through our innovative approaches, we aim to guide the transformation of the marketing world, turning marketing and communication stories from passive viewing to active living and from telling to being designed.” "We are doing what we love most, designing the future," Yurdakul sums up his vision for ME.