In Koton's Come Out  campaign, we aimed to create a special interaction by using the charm and popularity of our campaign face, Fahriye Evcen. We will provide our users with photos customized for them, where they will appear side by side with Fahriye Evcen in any place and occasion they choose. This digital experience will take place via Instagram with visual AI technologies and will explain that the Koton brand closely follows both the digital world and technology trends.

Users will have the chance to revive those moments with Fahriye Evcen in the digital environment by telling about the world they dream of in the content comments on Instagram. Then, we will visualize the users by meeting them with Fahriye Evcen through AI analysis based on the moments they describe and the photos they send. This unique experience will give them the feeling of self-confidence and style identified with Koton collections. These creative and personalized photos will not only remain an unforgettable memory for the users, but will also be shared on social media, making Koton talked about by a wide audience.